Monday, 21 March 2011

Evaluation Q4 Target Audience

In general our production is not aimed at anyone in particular we hope it would be enjoyed by all age, gender ,ethnic and social groups but we did try and tailor the producton towards an middle aged audience due to the genre being usually quite interprative and teenagers might not appreciate that as much as someone in the 25 to 44 age range.

From the research we did on the audience of psychological thrillers we found that the audience for psychological thrillers are usually in their twenties onwards, this could be due to the more complicated plot lines and seriousness of the story where the main characters are no longer concentrating on physical strength but their own mental prowess, whether this is fighting against a smarter apponent or fighting against the character's own mind, an example of this is Fight Club.

"This movie is dark and disturbing, however, it is equally smart and stylistic." (a user review on the imdb website for Fight Club) of the many reviews we have looked at when researching psychological thrillers they allways seem to centre around the plot being smart yet disturbing. We wanted to capture this commonality of pschological thrillers to bring in the audience, so we made the film as we wanted it but remembered what we had researched at all times.

When considering the age of our audience we made our main character an adult so that adults would see him as an equal instead of seeing a film with a teenage male which they might not respect as much.

When researching thriller films and the sub genre psychological thrillers we noticed that the majority gender of the audience was male. When we thought of how to attract a male audience we first just dismissed using techniques which could be seen as a stereotypically feminine so we avoided essences of romanticism and instead focused what would appeal more to males such as the use of blood in our film.

Maslow's theory of motivation chart
The basis of Maslow's theory of motivation is that human beings are motivated by unsatisfied needs, and that certain lower needs need to be satisfied before higher needs can be addressed. These needs have to be fufilled before a person is able to act unselfishly. Although unrelated to the target audience it could explain why people could be drawn to see our film or another film in it's genre due to it's effect as a guilty pleasure, it is the reason why we wanted to film to be more intense and complicated than a normal thriller, to appeal to a primal need that most men seek to see something that speaks to them in a different way and we wanted to adress that when making.

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